Tips Advertise on Google Adwords

Google Adwords is a paid advertising service provided by Google. As the world's largest search engine (for now), #Google be the right place to put our business advertisements. With memanfaatkaan keywords searched in search engines, Google returns the ads that match the keyword. so, then the target ads more precisely than with other types of advertising.

In Google Adwords, we can outsource either pictures or written. Create ads with a few lines of this word that had always been an art in itself. Not everyone can assemble words to invite them to click on that ad. Despite the short notice, but the difficulty in merangkainya very high. In addition to having its own art, copy writing course should represent from ads attached it. If it does not represent the ad, the ad targets will be missed from the initial target desired.

Tips Advertise on Google Adwords

That is why in this discussion, we will discuss how advertising tips on Google Adwords by making your ad text more effective. But before stepping into this issue, it would be useful to know some of the policies implemented by Google Adwords in the ad text.

There are several things that must be considered before we write ad copy for Google Search. The Regulation consists of four main parts:

1. Title (headline title) only allowed 25 characters including spaces.
2. To browse ads (line description), which consists of two lines, should only be filled to 35 characters including spaces.
3. To display the URL that will bring forward a link to our website, should only be filled to 35 characters including spaces.
4. While the complete destination URL as a link that will drive visitors after clicking the ad was only allowed as many as 1024 characters including spaces.

After that we also need to understand the policy implemented by Google Adwords. This is noteworthy because if we break it, we pasa ads will be banned permanently. More details any rules, can be found in the Google Adwords.

The next step after megetahuip basic rules of writing and what the Google Adwords policies, is to make text that will be installed in the ad. before stringing words, here are some tips to advertise in Google by using the magic of words.

1. Note Relevance

The first tip that text ads according to the target is relevance. This relevance should dipertahakan between the content of the text, landing page, adgroups and keywords we are targeting. That way, the ad will be in accordance with the target we want. To facilitate pemahannya, consider the example below:

We build an online store that sells children's clothes. Then we make one group of keywords that contains about children dress girl. Afterwards paired ad text must be in accordance with key words such as, "Promo 50% discount Hot girls cute dress!" Then, when a visitor clicks on the ad, it will be redirected to our website which contains the clothes girls.

 2. Right Target Information

As media campaigns, then became the first window to provide information to the buyer. A short but clear information so that we should show that they are not confused. In the ad text, write some important information, unique and excellence of the product.

The information can we enter is the product details, benefits the use of the product, such as a discount or special offer free postage, as well as the advantages of the product compared to other products. Due to the number of characters is limited, this is where our skills in assembling a short word but represents the purpose of this advertisement conveyed properly.

3. Persuasion

Online ads that fit is there persuasive message or call to action. In other words, when it clicks on the ad, we should be able to invite them to perform the next action of buying goods that we advertise. In order to facilitate understanding, the following sentence examples peruasif in advertising, "pretty clothes free shipping, a limited promo today!"

4. Do Rotation

Make several text ads and advertise at the same time. Consider the performance of each ad, after a week's take a look at the performance of those ads. Then choose where the ads that most attract visitors and generate sales conversions. While the ads do not deliver results, better replaced or pause pause the ad.