If you own a business and want to market it online, then one of the very effective marketing strategy today is that using a search engine, such as Google. If your website / blog in the top 10 Google search results for the keywords that you aim, you can bet that your visitors will come from search engines and most likely they will buy a product or use a service that you sell through your website. Marketing through search engine optimization as a marketing techniques arguably the most elite and effective because it is free and conversions are usually high.
to help your website in the top 10 Google search results, not an easy thing ... hum is not too difficult, too. Already a lot of information on the Internet that discuss tips and tricks so that an optimal site in search engines, especially Google. Some information there that provide tips On Page optimization and some are giving tips Off Page optimization. I tried to summarize in broad outline, what needs to be done to maximize the SEO (search engin optimization) a website / blog.
Here are 8 steps that must be done to optimize the SEO of a website:
1. Keyword Research
When you make a website for your business, you certainly do not make it just like that without a plan. The first step is very important and you need to do is find out what people are typing a keyword in the search engine Google to find the information they need. How to? You can research keywords using the Google Adwords: Keyword Tools, the service is provided by Google for free.
2. Use Domain Containing Keyword
Once the algorithm updates penguin ago some people say that the keywords on domain is a bad thing because it could be considered spam by search engines. I am not a master SEO or have a super expertise in the SEO world, but I quite understand that in the world of online marketing is a lot of people say things that are not as though they most certainly understand many things about SEO.
Actually domain must contain key words, it is not a necessity. But by entering keywords in the domain of course will help the search engine to determine the focus of the website created. For example create a web of SEO services provider or backlink services, could use a domain gudangbacklink.com, rajaseo.com, seomax.com, ratuseo.com, and others. While examples of domains that do not use keywords on domain typically is a website companies, eg google.com, facebook.com, twitter.com, detik.com, yahoo.com, and others.
In essence keywords on domain is never harmful to your website, it only applies to sites of SPAM, and of course you do not plan to make a SPAM site, right? So, using specific keywords in your site's domain is a good thing, oh yes I suggest to use appropriate extensions to the core business, for example dot com extension for commercial sites.
3. Use Platforms Right For Your Website
Actually, no matter want to build your site using your preferred platform. However, if you want to create a site that Google friendly and user friendly then the WordPress platform is the best choice. In the WordPress platform we can also install various plugins that can help SEO activities and also helps to see the site in order to look better.
4. Use Permalinks Good
Make sure each of your posts permalink post title karenan contain permalinks were both very helpful in your seo activities. That is why I suggest using the WordPress platform because it will be easier to change the setting permalinks in WordPress. To post permalinks setting I usually use a custom structure like this /% postname% / or /%postname.html
5. SEO Plugins
As I said earlier, the excess can be installed plugins WordPress is a support that can help your site SEO. Some WordPress plugins that greatly help SEO your website is:
- WP Yoast SEO or All In One SEO Pack
- Google XML Sitemaps
- SEO Friendly Images
- And others (to be discussed next dipostingan)
6. Quality of Content
There is some debate about quality content is like, some say "the article at least 500 words," and some say "the article at least 700 words", the fact is there is nothing better than an original content. Create content for your readers, how to make your readers want to read all your content continuously. As already presented by the google itself that content is KING, then you should still update your site with original and interesting content for your readers.
7. Use Social Media
Era of digital technology today who does not know twitter, facebook, Google plus, and others ... at least would know one of them. If you're reading this article and have not had one social media accounts, I think it was something "extraordinary" - indeed too: P. For owners of the site, have a twitter account and facebook is a must. Social media is not only going to help the SEO of your website, but will also increase visitors to your website.
8. Build Backlinks
Search engine algorithms will always change from time to time, but the important thing will never change in SEO is backlinks. The important thing to keep our attention when building backlinks for a website is build backlinks berkualiats. Use your spare time to build quality backlinks and needs to be carried out continuously with gradual.
8 steps above is a strategy to maximize the SEO of a website and must be applied when you want to get the attention of search engines, especially Google. If you can not do the above or do not have the time to do it, you should hire a webmaster who know about SEO.
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